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Turkey Can Be a World Leader in Olive Oil Production

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Turkey Can Be a World Leader in Olive Oil Production

Turkey caught in a huge momentum rapidly increasing use of olive oil production in the world in recent years.

The United Nations (UN) report by the International Olive Council operating within Turkey, during the period 2016 to 2017 was the only country showing an increase in oil production.

Turkey should climatic conditions, geographical location and both have very favorable to agricultural land with olive farming land structure. International Olive Council for Promotion Unit Chief Ender day, the olive oil production in the world longstanding Spain, Italy, Greece, Tunisia and Turkey can no longer sort of change, says Turkey could be up to second place in the coming years.

Only 5 percent of the oil produced in the world is olive oil. However, the consumption of olive oil has increased approximately 2 times in the last 20 years. This has brought this plant species, which will be produced more in the future, to an economically important point.

Turkey caught in a huge momentum rapidly increasing use of olive oil production in the world in recent years.

The United Nations (UN) report by the International Olive Council operating within Turkey, during the period 2016 to 2017 was the only country showing an increase in oil production.

Turkey should climatic conditions, geographical location and both have very favorable to agricultural land with olive farming land structure. International Olive Council for Promotion Unit Chief Ender day, the olive oil production in the world longstanding Spain, Italy, Greece, Tunisia and Turkey can no longer sort of change, says Turkey could be up to second place in the coming years.

Only 5 percent of the oil produced in the world is olive oil. However, the consumption of olive oil has increased approximately 2 times in the last 20 years. This has brought this plant species, which will be produced more in the future, to an economically important point.

Countries with a coast to the Mediterranean all over the world have the most suitable soil for olive production due to their climate. It is a remarkable detail that 86% of the world olive production, which is approximately 13 million tons, is concentrated in 6 typical Mediterranean countries. Respectively 26% of production in Spain, 23% in Italy, 15% in Greece, Turkey 9%, 8% and 5% is provided by Tunisia to Morocco. With an area of 9.8 million hectares, 95% of the world’s olive production area has been collected in the countries around the Mediterranean. The rest is done in Latin American countries with Mediterranean Climate, Australia and China and other countries.

Turkey olive trees, the presence of 90 million to 177 million of issuing, since 2020, 650 thousand tons of olive oil production to the world second, 1 million 200 thousand tons and aims to lead the world with table olive production, but a country that is seriously lacking in branding and marketing.

Around 9 million hectares of the world, olives are produced from 900 million olive trees. There are about 172 million olive trees in Turkey. In this context, Aegean and Marmara regions take the lead. 7 percent of these trees are in Balıkesir. There are around 1 million 800 olive trees in Ayvalık.

Turkey caught in a huge momentum rapidly increasing use of olive oil production in the world in recent years.

The United Nations (UN) report by the International Olive Council operating within Turkey, during the period 2016 to 2017 was the only country showing an increase in oil production.

Turkey should climatic conditions, geographical location and both have very favorable to agricultural land with olive farming land structure. International Olive Council for Promotion Unit Chief Ender day, the olive oil production in the world longstanding Spain, Italy, Greece, Tunisia and Turkey can no longer sort of change, says Turkey could be up to second place in the coming years.

Only 5 percent of the oil produced in the world is olive oil. However, the consumption of olive oil has increased approximately 2 times in the last 20 years. This has brought this plant species, which will be produced more in the future, to an economically important point.

Countries with a coast to the Mediterranean all over the world have the most suitable soil for olive production due to their climate. It is a remarkable detail that 86% of the world olive production, which is approximately 13 million tons, is concentrated in 6 typical Mediterranean countries. Respectively 26% of production in Spain, 23% in Italy, 15% in Greece, Turkey 9%, 8% and 5% is provided by Tunisia to Morocco. With an area of 9.8 million hectares, 95% of the world’s olive production area has been collected in the countries around the Mediterranean. The rest is done in Latin American countries with Mediterranean Climate, Australia and China and other countries.

Turkey olive trees, the presence of 90 million to 177 million of issuing, since 2020, 650 thousand tons of olive oil production to the world second, 1 million 200 thousand tons and aims to lead the world with table olive production, but a country that is seriously lacking in branding and marketing.

Around 9 million hectares of the world, olives are produced from 900 million olive trees. There are about 172 million olive trees in Turkey. In this context, Aegean and Marmara regions take the lead. 7 percent of these trees are in Balıkesir. There are around 1 million 800 olive trees in Ayvalık.

Greece is far ahead in olive oil consumption

If we examine the olive oil consumption rates on a country basis; Greece is still the leader, despite the huge declines. Annual olive oil consumption per capita is 12.8 kilos. Per capita consumption, which is 11.3 kilograms in Spain, is 10.5 kilograms in Italy, 7.2 kilograms in Portugal, 5.5 kilograms in Cyprus, 3.2 kilograms in Luxembourg, 3 kilograms in Malta, and this ratio is 1.7 in France.

Although a significant increase in oil consumption in Turkey in recent years, per capita consumption remains limited to 1.4 kilos. Considering that per capita consumption in Lebanon, Jordan and Tunisia is over 3 kilos, this rate is quite low. In the USA, which is not a member of the International Olive Council, consumption per capita is 0.9 kg but has been increasing rapidly in recent years.

Turkey should pay attention to branding and marketing

Oil market traders say that seaside olives is better in taste and flavors produced and in this respect Turkey is very lucky and potential noting that high, “We are producing very high quality olives and olive oil in Turkey, but we are lagging in branding and marketing. manufacturer sold before finding the product value drawn from this work. We need to market our brand in edited international fairs. Spain, Italy, and made the brand patent applications in countries such as Greece that of the Turkish position dozens of times more. We are a tourism country of. We need to give importance to brand “is doing he says, and emphasizes the importance of branding.

Rare daytime longstanding world olive oil production in Spain, Italy, Greece, Tunisia and Turkey can no longer sort of change, says Turkey could be up to second place in the coming years.

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She Opened Up to the World with Superfood

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She Opened Up to the World with Superfood

She first produced for his family, and when she saw the demand, she established her brand: She opened up to the world with superfood.

Chemist Özlem Erarslan discovered olive oil with high polyphenols while researching for her father’s illness and her premature babies. First she rolled up his sleeves for his family, and when the demand increased, she established her brand. The journey that started in a 40 square meter shop has crossed the borders of the country today. Erarslan both sends and exports many products such as olive oil, honey, tarhana, nutritious syrup produced under the Ravla brand to 81 cities of Turkey via e-commerce channel. The products, which attracted great interest in Europe, also received demand from the Middle East market. The goal is to create a global brand with superfoods.

The entrepreneurial story of Özlem Erarslan, a phytotherapy specialist and a chemist mother who has done extensive research on olive oil, started with her family. Erarslan, who was doing research for his father, who had cancer and many chronic diseases, discovered olive oil with high polyphenols. After seeing improvements in her father’s health, Erarslan received special training from the pharmacy faculties to specialize on the phenolic and antioxidant components of foods and began to procure different samples of high polyphenol olive oil from many parts of the world. At the same time, Erarslan, who deepened her research on the premature birth of her two babies, first started to produce and work for her family. Let’s hear the rest from Erarslan…

She Opened Up to the World with Superfood

VISITED CITY TO CITY

Stating that she brought olive oil with the features she wanted in the first place from abroad, Erarslan said that she later traveled from province to province to find the best product in Turkey, and explained the process as follows: “First, I started producing olive oil with high polyphenols for my family. After long research, I found the product of the quality I wanted, I made an agreement with the manufacturer. Then, when the demands came from my environment, I decided to do it as a professional job. In 2018, I set out by holding a 40 square meter shop.” Stating that she set the goal of becoming a global brand at the beginning of the road, and that she registered her brand in 32 countries for this, Erarslan stated that she worked for the establishment of the system, permissions and the necessary infrastructure in its first year.

PRODUCTS ARE DIVERSIFIED

Stating that in 2020, she started to receive orders from outside her surroundings, Erarslan said, “As the orders increased, I stepped into the logistics network and started to work with a professional company in its field. In 2021, we moved to our new facility of 300 square meters. The main goal is to bring functional foods together with people. I didn’t want to be limited to olive oil. I also developed new products such as honey, tarhana, dried figs, nutritious syrup. The most important part of the job is the right product and the right process management. For example, it is necessary to find the best olives first. Then the olives are picked one by one by hand. It is important that harvested person does not drink alcohol or spray perfume. The tape being squeezed is also special for us. Here, our product should not be mixed with any other oil. I made an agreement with a producer in the mountains of Strandja for honey. Beekeepers produce it for us, we do the necessary analysis and reach the right product. We send it to 81 cities with both our website and e-commerce platforms.”

She Opened Up to the World with Superfood

ATTRACTED ATTENTION ABROAD

As the brand’s awareness increased, the country borders were also exceeded. Erarslan stated that they export to many countries and the countries, they are most active in England, Germany, France, Belgium, Austria, Italy, Spain and the Netherlands. Erarslan stated that they have signed a signature that will enable them to open up to the Middle East market in the near future. In the first place, the numbers will ensure the promotion of the products. My prediction for 2024 is to send 200 thousand packages of products,” she said.

GROWTH 6 TIMES IN TURNOVER IN 1 YEAR

Expressing that they have achieved a 6-fold growth in turnover in the last one year, Özlem Erarslan also gave the following information about production numbers: “In 2021, we had an average of 60 packages per day. In 2022, we reached 350-400 units per day. Today, the necessary infrastructure for 1000 packages per day is ready.” According to the information provided by Erarslan, the brand received a silver medal in the Berlin Global Olive Oil Competition in 2020 and became one of the two Turkish brands to receive an award. In the same year, another silver medal came from London, and in 2021, it won a silver medal at the Berlin Global Olive Oil Competition and a gold medal at the Japan Global Olive Oil Competition. Ravla was also awarded a silver medal in the Berlin Global Olive Oil Competition in 2022.

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Olive and Fig Combined in One Product

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Olive and Fig Combined in One Product

Producing olive oil with the Memecik type, Turkey’s only olive with a European Union geographical indication, Niz Olive offers the olive oil cure and natural olive oil soap produced from Aydın figs to consumers.

Olive oils with a high polyphenol level as well as an intense fruity aroma are available in special production white and black glass bottles with 250 ml and 500 ml options; It is stated that it is offered to consumers in tins with 1000 ml, 2000 ml and 3000 ml options; In the statement made by the company, it was noted that “fig cure” is produced by combining the world-famous figs of Aydın with early harvest olive oil.

Continuing its investments to expand its product range and bring Aydın’s local flavors to the market, Niz Olive has recently announced that it continues to work on drying tomatoes with olive oil, olive leaf tea and packaged figs. The olives, which are sent to the factory within 4 hours at the latest after being collected, are separated from their leaves without waiting, washed with purified water and transferred to the crusher; It was noted that the olives, which were crushed and turned into paste after the crushing process, were extracted from the oil in the next step and transferred to the chrome tanks.

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Turkey’s First Licensed Warehouse for Olive and Olive Oil is in Akhisar

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Turkey's First Licensed Warehouse for Olive and Olive Oil is in Akhisar

Akhisar Mayor Besim Dutlulu and Akhisar Commodity Exchange President Alper Alhat signed a protocol for licensed warehousing with a capacity of 6,500 tons. The facility, which will be realized in Akhisar and will be the first licensed warehouse of olive and olive oil in Turkey, will allow the products to be stored in a hygienic and air-conditioned environment. The facility will also allow the products of producers in Akhisar and the surrounding regions to be stored in healthy conditions and marketed at their value.

Farmers, who are exempted from many expenses with the withholding, rent, analysis and transportation support provided by the state in licensed warehousing, will have the opportunity to earn more profit from the harvest period by selling their products when they are valued. Stating that they have taken one of the most important steps for Akhisar to become an olive and olive oil center as it deserves, Mayor Besim Dutlulu said, “As Akhisar Commodity Exchange and Akhisar Olive and Olive Oil Specialized OIZ, we are breaking new ground in Turkey and in total for our olive and olive oil producers. We bring our 6500 ton licensed warehouse to our city. In this way, both our producers will go to land and our city will become an olive and olive oil center as it deserves. I believe that a very important step has been taken for our farmers, producers and Akhisar. Thank you to everyone who contributed. Good luck to our city”. Akhisar Commodity Exchange Chairman Alper Alhat said, “I would like to thank Akhisar Mayor Besim Dutlulu and his team for their help. I congratulate the investors on behalf of Akhisar for their support and leadership in such a project. Good luck.”

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